Copyright and Technology

June 17, 2010

Hotel Roger Smith, New York City

Videos

Bill Rosenblatt’s Opening Remarks (excerpts)

Slide presentation available below.

Keynote by Stanley Pierre-Louis of Viacom

Presentations

Photos

• Photo gallery of C&T 2010 speakers on Picasa
  

  From Copyright and Technology 2010 Conference

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Program

8:00 – 8:30am    Continental Breakfast

Plenary Session

12:00 – 1:15 pm    Lunch – Sponsored by Adobe

Afternoon Technology Track

Afternoon Law & Policy Track

4-1/2 Hours of NYS CLE credit will be available for the Law and Policy track of this conference. Discounted tuition is available for attorneys in government or non-profit practice. Financial assistance is available upon request.

Session Descriptions

Plenary Session

• Opening Address by Bill Rosenblatt, Program Chair
  The interface between the copyright system and digital technology continues to be fraught with challenges as well as opportunities.  The ground is shifting from encryption-based DRM to technologies for identifying content and tracking its use rather than controlling it, while DRM is maintaining its presence in innovative business models.  Developments in the field come fast and furious; it’s hard to keep track.  This talk will provide an overview of the copyright and technology landscape and examine trends into the future.  Newcomers will gain a solid grounding in the field, while industry insiders will glean perspectives and insights from a consultant and author who has been on the front lines of the industry for the past 15 years.
• Keynote: Stanley Pierre-Louis, VP and Associate General Counsel for Intellectual Property and Content Protection,
  Viacom
• Best Practices for Monetizing Premium Video Content (sponsored by Adobe)
  For all the buzz about online video monetization, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners put strategies in place for online video based subscription offerings, download to own/own to stream models, and advertising. Come hear from some of the leading broadcasters, content retailers and digital service providers in the content protection and distribution space to discuss the impact of video monetization for their business, for their customers and for consumers.

Afternoon Technology Track

• The New Ecosystems for Video
  Some major initiatives are under way to promote interoperability among home and personal devices for accessing digital video.  They differ in their approaches, but the primary idea is to give consumers portability and future-proofing for video content while keeping it secure and tying access to users’ domains.  On this panel we will debate approaches including DECE (Digital Entertainment Content Ecosystem), KeyChest, and CinemaNow’s ecosystem with Best Buy.
• Content Identification Technologies: Moving from
  Antipiracy to Monetization
  Watermarking and fingerprinting are two technological means of identifying digital content.  They have been used as antipiracy applications, such as filtering of content uploads to user-generated content websites.  But these technologies have many more applications related to the new urgency around content monetization.  Our panelists discuss these applications and their trajectories in the market.
• What Is the Future of DRM?
  DRM — the use of file encryption to constrain usage of digital content — has largely disappeared from Internet music downloads.  But it remains for subscription music services, e-books, video downloads, some games, and some audiobooks.  For what business models is DRM appropriate, and how will they evolve?  Or is DRM just dying?

Afternoon Law and Policy Track

• Progressive Response in the US? Likelihood and Ramifications
  Several countries outside the US are looking to curb illegal content uploading through Progressive Response or “three strikes, you’re out” legislation.  What are the experiences and implications for such legislation, and what are the prospects for similar legislation being enacted in the United States?
• News Publishing and Fair Use
  The news publishing industry is getting increasingly fed up with what it sees as “free riding” on its content by search engines, blogs, and other web services, while many of the latter claim that their use of content is justified under the doctrine of Fair Use in US copyright law.  This panel looks at developments in this ongoing controversy from the perspectives of news publishers, search engines, and providers of solutions.
• Policing Copyright: Whose Job Is It?
  User-generated and social content sites follow section 512 of the US Copyright Act, which enables them to respond to content takedown notices and avoid infringement liability.  The media industry is arguing, in cases like UMG v. Veoh and Viacom v. YouTube, that these sites should do more.  This panel will examine the legal backgrounds of notice and takedown, vicarious liability, and other theories that bear on the future of this ongoing dispute – and will predict how the future will unfold.