I have published a white paper that explores the combination of blockchain technology and digital audio watermarks for improving rights management and royalty processing in the music industry. Watermarking Technology and Blockchains in the Music Industry is available in the Whitepapers/Presentations section. This white paper was supported by the watermarking technology company Digimarc.
I’ve been involved in the Open Music Initiative (OMI) and otherwise participating in the dialog around using blockchain technology to improve the reliability, scalability, and security of rights and royalty management processes — which a recent poll suggested are the most promising area for blockchains in music. In particular, the open, lightweight, secure, and distributed properties of blockchains can help succeed where previous projects involving huge monolithic databases have failed.
I noticed a couple of things in my travels that led me to the ideas in this white paper. When used for music, blockchains seem destined — for the foreseeable future, anyway — to contain transaction data and metadata only, not the actual content. There are a number of reasons for this, not least of which is the practicality of retrofitting blockchain-based solutions on existing and highly popular music distribution channels. But then links need to exist between the transactions denoted on blockchains and those music files, links that are ideally as secure and trustworthy as blockchain data itself.
It struck me that this aspect of blockchain-based solutions for music (and other types of digital content) was not being addressed very much. The question of how data in blockchain nodes can identify music files with sufficient precision and non-ambiguity for rights and royalty management purposes is an important one.
Some people have suggested using traditional hash functions, like SHA-1 or MD5. These are excellent at unique identification, and hash values are inextricably “bound” to the content because the content itself is used to calculate them. But they are inadequate: two (or more) files may be identical for rights management purposes, yet even one flipped bit in the content results in different hash values, while conversely, you can’t use whatever identifier schemes you want; there’s only one possible identifier for each unique piece of content.
Others have suggested acoustic fingerprints, which are fancy versions of hash values that assign the same value to all files that sound the same (regardless of codec, bit rate, etc.). Those solve the problem of multiple files that should be treated identically for rights and royalty purposes in certain cases. But sometimes they backfire: fingerprints are very good for telling which recordings embody a given composition, but they aren’t as good for identifying which specific recordings they are. For example, I’ve seen cases where fingerprints fail to differentiate between original recordings and remasters.
Hash values and fingerprints may be more worthwhile for other types of content, such as digital visual artworks, which are typically limited to single (or a very small number of) copies of each work.
Header metadata, such as ID3 tags in MP3 files? They can support any identifier or metadata scheme desired; for example, they can be used to differentiate among identical sound recordings intended for different distribution channels (subscription streaming, ad-supported streaming, permanent download, tethered download, ringtone, etc.). But they have no security by themselves — they are trivially easy to alter or delete — and often don’t survive transfers or conversions such as transcoding. Header metadata can be made secure by imposing DRM-like encryption schemes on digital music files. While movie studios sometimes use this for sending content to post-production houses, it won’t fly in the music industry, and certainly not for files distributed to consumers.
Watermarks — data embedded imperceptibly in digital audio files — turn out to be the best possible ways of linking those files with relevant blockchain transactions. Well-designed watermarks are robust to conversions and transformations (including digital-analog-digital conversion, sampling, downsampling, etc.); they can embody whatever identifiers are needed; they can’t be removed or altered without perceptibly marring the content itself; and they don’t impede or restrict any usages of the files. And like header metadata, multiple files that embody the same content can have different identifiers for different purposes.
The white paper explains all this in more detail. It also includes a primer on the world of rights and royalties for music compositions and recordings, to put the industry issues in context. It mentions several of today’s interesting blockchain-related initiatives, such as the OMI, dotBlockchain Music Project, and various startups. The main intent of the white paper is to promote dialog within today’s very active and talented music/blockchain community.
Watermarking and blockchains won’t solve every rights and royalties-related problem in the music industry. For example, they won’t fix the classic “garbage in/garbage out” data problem. But as the white paper shows, the combination of the two technologies should have a lot to offer.
Thanks again to the good folks at Digimarc for their support.