Copyright and Technology 2013 London
October 17, 2013
Reed Smith, Broadgate Tower, London, UK
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Program
0830 – 0900 Registration and Breakfast
Plenary Session
| 0915 – 1000 | Opening Session
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| 1000 – 1045 | The Data Driven Media Company – Sponsored by MarkMonitor
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| 1045 – 1115 | Morning Coffee Break |
| 1115 – 1155 | Presentation: Pauline Blassel, Director of Research, HADOPI |
Technology Track
| 1200 – 1300 | Automated Content Recognition and Second Screen Applications
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| 1300 – 1400 | Lunch – sponsored by Reed Smith |
| 1400 – 1445 | Keynote Address: Richard Hooper CBE |
| 1500 – 1600 | Content Protection for Over-the-Top Video Services
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| 1600 – 1630 | Networking Break |
| 1630 – 1730 | Cyberlockers and Large-Scale Piracy
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Law & Policy Track
| 1200 – 1300 | Digital Copyright Exhaustion and Resale
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| 1300 – 1400 | Lunch – sponsored by Reed Smith |
| 1400 – 1445 | Keynote Address: Richard Hooper CBE |
| 1500 – 1600 | The Limits of Copyright in the Digital Age
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| 1600 – 1630 | Networking Break |
| 1630 – 1730 | Brand Advertising on Pirate Sites
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Session Descriptions
Plenary Sessions
- The Data Driven Media Company
Emerging sources of data from digital channels are creating better pictures of global consumer behavior. This kind of data, sometimes referred to as ‘big data’, can provide a common platform for the marketing department and the legal department to respond to the challenges of protecting digital content. This session explores how business leaders can tap into the power of data, identifying new data sources and new ways of examining it to create innovative business strategies.
Law and Policy Track
- Digital Copyright Exhaustion and Resale
The doctrine of exhaustion states that once you obtain a copyrighted work legally, it’s yours to do with as you please, without any further control from the publisher. This law applies to books, CDs, DVDs, and so on. But does it apply to downloaded bits? As more and more content is consumed as digital files, this question becomes more important. This panel will examine legal precedents, such as the EU Court of Justice’s decision last year on downloaded software. We will also discuss the potential for innovative business models for reselling digital files. - The Limits of Copyright in the Digital Age
The litigation that Ministry of Sound recently started against Spotify will test whether playlists on compilation albums have copyright protection. It will be played out in the context of the debate about to what extent we as a society are prepared to pay for curation. The same issue faces news-disseminating organisations over their headlines and sports reporters over game highlights. Does our society value the editorial/quality control/validation role that they play? This panel will explore the boundaries of what is – and should be – protected by copyright in the digital age and suggest what directions legal decisions in the future may take.
- Brand Advertising on Pirate Sites
Websites that exist primarily to offer illegal content downloads show advertising from well-known consumer brands. Some consumer brand companies are taking steps to prevent their ads from appearing on these sites, while others claim that their ad networks give them no control. This panel will discuss steps the Internet ad industry can take to enable companies to avoid having their ads appear on pirate content sites, whether it’s best practices, automated mechanisms, or legal mandates.
Technology Track
- Automated Content Recognition and Second Screen Applications
Second screen applications are hot. Watch TV, fire up your tablet or smartphone, and an application will figure out which show you’re watching and enhance your viewing experience. Automated content recognition (ACR), also known as content identification, is the secret sauce that makes it happen. What rights do third-party apps have to use content from television programs? As the popularity of second-screen apps grows, so do these legal and technical issues, which we’ll discuss on this panel. - Cyberlockers and Large-Scale Piracy
The halcyon days of cyberlockers — online services for storing files — are over regarding copyright liability. After the shutdown of Megaupload, Kim Dotcom recently launched Mega, a cyberlocker service that encrypts users’ files. RapidShare implemented a series of technical measures to curtail large-scale infringing activities. What are the merits of these techniques, and how effective are they likely to be in both curbing infringement and avoiding liability for operators? Are we approaching a set of voluntary best practices for curbing infringement, or is further legal action warranted? We’ll get into the meat of these issues in this session. - Content Protection for Over-the-Top Video Services
Many traditional Pay TV operators are launching “Over-the-Top” (OTT) Internet video services with premium content licensed from Hollywood studios, TV networks, and sports leagues in order to keep up with competition. As the number of delivery modalities increases, so does the complexity of protecting the contentb. Operators must integrate content protection technologies for unmanaged networks and consumer devices with their existing pay-TV infrastructures. On this panel, we will demystify this often bewildering technical area and discuss solutions.
Copyright and Technology 
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