Content Monetization and Screen Culture

On Tuesday I had the pleasure of being a guest of the Copyright Clearance Center’s Chris Kenneally on his interview series on BlogTalkRadio, a live streaming audio platform.  His topic was “More Screens, More Content, More Questions.”  The audio is available here.

The discussion generally fell into two categories: how can publishers best take advantage of the proliferation of devices and platforms, particularly mobile ones; and how they can monetize content.

Which reminds me to remind you of the workshops I’m leading on content monetization on May 19 in New York, at the Manhattan Theatre Source in New York City’s Greenwich Village.  The workshops will be held at 1pm and 4pm.

The workshops will feature a presentation on Content Monetization, based on my new whitepaper, a moderated discussion on attendees’ requirements and possibilities for monetizing content, and a demonstration of content monetization tools from Atypon.  Each workshop will be followed by a reception.

The location is 177 MacDougal Street between West 8th and Waverly Place.  May 19 is the day before the Henry Stewart DAM conference.  I will be moderating a panel on rights information management (the subject of another whitepaper I wrote in 2006), including case studies from advertising and publishing, on May 20 in the afternoon.

Please register today — the workshops are free, but space is limited.  You’ll enjoy an informative presentation and a chance to discuss monetization strategies with your peers.

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