I’m pleased to announce that we have added a new presentation in the morning plenary session of Copyright and Technology NYC 2016 on January 19th: Incorporating Piracy Data into Everyday Business.  Here is the description:

Beyond copyright compliance enforcement, piracy data offers a view into the demand for a digital product without consideration for difficult topics such as licensing arrangements or price sensitivity. P2P is a popular mechanism for sharing of digital content, becoming more important with BitTorrent browsers like Popcorn Time. With many of the same attributes as sales data, piracy data offers a glimpse into the demand for content in an area where the price is free.

Whether it is understanding the drivers of demand or closing distribution loopholes, digital content owners have been using piracy data in a variety of forms. In this session you will see examples for how piracy data is mapped to more traditional metrics and used by content owners as a way of recapturing revenue lost to piracy.

This will be a presentation of original research by MarkMonitor, given by Nate West, MarkMonitor’s Director of Business Intelligence.  MarkMonitor has collected copyright monitoring data for many years and has developed unique insights on how copyright owners can use it to improve sales, marketing, and product strategy.

This joins another presentation of original research by Jennifer Urban of the Samuelson Clinic at Berkeley Law School and Joe Karaganis of The American Assembly at Columbia University, on how DMCA notice and takedown is working in practice among copyright owners and online service providers.  Both of these original research presentations will take place after the keynote by Jacqueline Charlesworth of the U.S. Copyright Office.

I am also pleased to announce that, for the second time, MarkMonitor is the Conference Sponsor for Copyright and Technology.  In addition, MarkAny is sponsoring a cocktail reception right after the conclusion of the afternoon tracks.

Finally, our earlybird registration discount ends this Friday, December 11.  With all this great content — and more being added regularly — you won’t want to miss Copyright and Technology NYC 2016, January 19 at the Kimmel Center at NYU.  Register today!